Surabaya, Indonesia

Surabaya may not yet be a household name in MICE tourism, but that’s exactly what makes it such a compelling opportunity. As Indonesia’s second-largest city, Surabaya is rapidly emerging as a business and industrial hub with a growing appetite for corporate events and international gatherings. The city offers a solid portfolio of modern hotels, event spaces, and efficient infrastructure, all supported by a welcoming local spirit. It’s a smart choice for companies looking to build regional connections in Southeast Asia, host industry-specific summits, or explore untapped markets in a more focused, less saturated setting. Surabaya is quiet progress, confidently unfolding.

Top Attractions

Grand City Convention & Exhibition 8,500 sqm

The Grand City Convention & Exhibition (Grand City Convex) is one of Surabaya's premier MICE (Meetings, Incentives, Conferences, and Exhibitions) venues, featuring over 12,000 square metres of total wide area for events. Strategically located in the city centre, it is directly integrated with a high-end shopping mall and is accessible via major thoroughfares like Walikota Mustajab Street.

Dyandra Convention Center 5,000 pax banquet

Dyandra Convention Center (DCC) is a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) venue located in the heart of Surabaya. For 2026, it remains a top choice for large-scale corporate galas and professional gatherings due to its massive, pillar-free space and integrated high-end catering.

Jatim Expo International 10,000 sqm

Jatim Expo International (also known as JX International) is East Java's largest pillar-free multi-purpose building, offering over 10,000 square metres of total exhibit space. Located strategically in South Surabaya, it is a premier venue for large-scale MICE (Meetings, Incentives, Conferences, and Exhibitions) events, including international trade fairs, concerts, and corporate summits.

Grand City Theatre Hall 3,500 seats

The Grand City Theatre Hall (officially part of the Grand City Convention & Exhibition or "Convex") is a premier MICE venue in Surabaya, specifically designed for high-capacity corporate and cultural events.

PrimeBiz Semeru Conference facilities

The Semeru Conference rooms at PrimeBiz Hotel Surabaya are specialised meeting spaces located on the second floor, designed for mid-sized corporate gatherings, training sessions, and private workshops.

Popular Activities

House of Sampoerna Cultural Tour

House of Sampoerna museum and factory complex in Surabaya is permanently closed. While it was previously a cornerstone of MICE (Meetings, Incentives, Conferences, and Exhibitions) tours, it no longer accepts visitors or hosts cultural events.

Submarine Monument KRI Pasopati Visit

The Submarine Monument (Monkasel), featuring the decommissioned Russian Whiskey-class submarine KRI Pasopati 410, is a signature maritime heritage site in Surabaya. For 2026 MICE tours, it serves as a high-impact "off-site" activity, offering a unique industrial backdrop for team-building and historical education.

Madura Island Bridge Adventure

Madura Island Bridge Adventure focuses on crossing the iconic Suramadu National Bridge—the longest in Indonesia—to experience a distinct cultural landscape. This 5.4-kilometre cable-stayed marvel connects Surabaya on Java with the island of Madura, offering panoramic views of the Madura Strait.

Batik Trusmi Workshop Experience

Batik Trusmi is a renowned batik centre primarily located in Cirebon, West Java, corporate groups in Surabaya for MICE tours in 2026 can engage in specialized batik workshop experiences through local artisans and cultural venues

Rungkut Horticulture Park Team Building

Rungkut Horticulture Park (Taman Hortikultura Rungkut), situated within the SIER Industrial Estate, is a unique green-concept venue for MICE (Meetings, Incentives, Conferences, and Exhibitions) tours in Surabaya. It offers a serene, plant-focused environment ideal for low-impact team bonding, outdoor workshops, and executive retreats away from the city's commercial core.

Top MICE Venues