Seoul

Seoul is a city where technology, creativity, and culture collide, creating an exhilarating setting for MICE events. Known for its digital prowess and high-speed infrastructure, Seoul makes hosting business events seamless and efficient. The city is home to futuristic convention centres like COEX, a wealth of luxury hotels, and dynamic neighbourhoods that offer after-hours experiences like no other. Whether you're hosting a product launch, a global innovation summit, or an incentive program for young leaders, Seoul delivers energy, inspiration, and excellence in every detail.

Top Attractions

COEX Convention Center

COEX Convention & Exhibition Center in the Gangnam district of Seoul is a premier MICE destination, offering state-of-the-art facilities, direct transport links, and an integrated complex of entertainment and accommodation options.

Gyeongbokgung Palace

A visit to Gyeongbokgung Palace offers MICE tour attendees a profound cultural and historical experience in the heart of Seoul, with versatile options for guided tours, unique activities, and proximity to other key attractions.

Myeongdong Shopping Street

A visit to Myeongdong Shopping Street is a vibrant and bustling experience that can be seamlessly integrated into a MICE tour in Seoul, offering a blend of shopping, street food, and cultural activities perfect for large groups.

N Seoul Tower

A visit to the iconic N Seoul Tower, located on Namsan Mountain, is a popular and scenic addition to a MICE tour in Seoul, offering panoramic city views and various dining and entertainment options that can be tailored for groups.

Lotte World Tower

A visit to the Lotte World Tower in the Songpa-gu district of Seoul provides a luxurious and versatile destination for MICE tours, offering state-of-the-art observation decks, a large shopping mall, a luxury hotel, and extensive dining and entertainment options.

Popular Activities

Han River Speedboat Tour

A Han River speedboat tour offers a thrilling and luxurious option for MICE tours in Seoul, providing a unique perspective of the city's skyline, especially during sunset or at night when the cityscape and bridges are illuminated.

K-Pop Dance Workshop

A K-Pop dance workshop in Seoul is a dynamic, culturally immersive team-building activity that can be tailored for MICE groups of various sizes, offering an authentic experience led by professional backup dancers.

Kimchi Making Class

A kimchi making class in Seoul is an excellent, hands-on activity for MICE tours, offering a fun and interactive cultural experience. Classes are designed to be inclusive and educational for all participants.

Hanbok Photoshoot Experience

A Hanbok photoshoot experience in Seoul is a memorable and immersive activity for MICE tours, offering a unique blend of cultural engagement and a fun, professional souvenir of the trip. The proximity of rental shops to historical landmarks makes it a logistically sound option for group itineraries.

DMZ Day Trip Team Building

A DMZ day trip from Seoul offers a powerful historical and educational experience that can foster team bonding through shared experiences and reflection. While structured "team-building activities" in the traditional sense might not be part of standard tours, the nature of the visit itself promotes unity and shared understanding.

Top MICE Venues

Park Hyatt Seoul

606 Teheran-ro, Gangnam-gu, Seoul, Republic of Korea, 06174

Capacity: 120

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Four Seasons Hotel Seoul

97 Saemunan-ro, Dangju-dong, Jongno District, Seoul, South Korea

Capacity: 440

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Lotte Hotel Seoul

30 Eulji-ro, Jung District, Seoul, South Korea

Capacity: 2500

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Grand Hyatt Seoul

322 Sowol-ro, Yongsan-gu, Seoul 04347, South Korea

Capacity: 1200

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Conrad Seoul

10 Gukjegeumyung‑ro (Yeouido), Yeongdeungpo‑gu, Seoul 07326, South Korea

Capacity: 1000

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JW Marriott Hotel Seoul

176 Sinbanpo-ro, Seocho-Gu, Gangnam, Seoul, South Korea, 06546

Capacity: 400

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